IBM's Smarter Planet: Bringing 'Minority Report' Closer to You?

TELEGRAPH August 1, 2010 | Advertising billboards similar to those seen in the film Minority Report, which can recognize passers-by, target them with customized adverts and even use their names, are being developed by computer engineers.

Researchers at IBM have revealed they are working on technology which will lead to consumers being shown tailor made adverts that reflect their personal interests.

Digital advertising screens are already appearing in train stations, on bus stops and on the sides of buildings, but currently they only show generic adverts for a handful of products.
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